Email marketing is an essential part of digital marketing that helps businesses reach out to potential customers and retain existing ones. With so many people checking their email daily, it is a cost-effective and highly targetable way to promote your brand and products. However, with so many emails flooding people’s inboxes, it can be challenging to make sure your message stands out. In this blog post, we’ll explore some of the best practices for email marketing and how to increase open and click-through rates.
Define your target audience and segment your email list: The first step in any successful email marketing campaign is to define your target audience. Who are you trying to reach, and what do they want to hear from you? Once you have a clear understanding of your target audience, you can segment your email list into different groups based on their interests, behaviors, and demographics. This way, you can send personalized, targeted messages that resonate with each individual on your list.
McKinsey & Company